![]() ![]() Twelve Ways to Win People to Your Way of Thinking Make the other person feel important – and do it sincerely.Talk in terms of the other person’s interest. ![]() ![]() Encourage others to talk about themselves. Remember that a person’s name is, to that person, the sweetest and most important sound in any language.Become genuinely interested in other people.Arouse in the other person an eager want.Fundamental Techniques in Handling People The core principles of each section are quoted below. Help you to arouse enthusiasm among your associates.Make the principles of psychology easy for you to apply in your daily contacts.Make you a better speaker, a more entertaining conversationalist.Help you to handle complaints, avoid arguments, keep your human contacts smooth and pleasant.Make you a better salesman, a better executive.Enable you to win new clients, new customers.Increase your influence, your prestige, your ability to get things done.Help you to win people to your way of thinking.Enable you to make friends quickly and easily.Get you out of a mental rut, give you new thoughts, new visions, new ambitions.The 1981 edition omits points 6 to 8 and 11. This section was included in the original 1936 edition as a single page list, which preceded the main content of the book, showing a prospective reader what to expect from it. ![]()
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