![]() ![]() We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City' s Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes - one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. ![]() All Muslimthe hats, the clothes differentiate them from the Hindus. No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. He walks along the dusty road, cars and trucks grinding along noisily, people streaming. Sillage is the scent wake the perfume’s wearer leaves behind in a space, an olfactory infrared arc of their trajectory, and is a technical aspect of a scent that the perfumer must skillfully engineer. At the same time, there’s the Guerlain sillage. No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. ‘J’en mets, j’en mets, j’en mets.’ I put in, I put in, I put in. ![]()
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